The Ultimate Customer Satisfaction Play

Most of us have seen the light with regard to the business benefits to being GREEN.

However, environmental conciousness is a small part of the value chain.

Some companies have wider reach across the entire value chain and as such have a larger opportunity and responsibility to positively affect more people/customers.

The ultimate customer satisfaction play affects all of us.

Take a look at http://www.storyofstuff.com/ and see if it gives you any ideas for mass differentiation of your brand.