Comments on: Why do we ignore what we know to be true? http://rudyvidal.net/2008/01/why-do-we-ignore-what-we-know-to-be-true/ Growing business through systematic focus on customer values. Sat, 25 Jun 2011 06:04:07 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: RudyV. http://rudyvidal.net/2008/01/why-do-we-ignore-what-we-know-to-be-true/comment-page-1/#comment-20 RudyV. Wed, 09 Jan 2008 06:06:58 +0000 http://willtheybuyagain.wordpress.com/2008/01/05/why-do-we-ignore-what-we-know-to-be-true/#comment-20 Robert, nice to hear from you again. I also find that small thinks like those, force me to slow down a little, and feel a little better about everything in general. I still believe that customer satisfaction is a core value. It makes us feel better to strive for it as well as to receive it. It must be a good thing when both sides win. Robert, nice to hear from you again.
I also find that small thinks like those, force me to slow down a little, and feel a little better about everything in general.
I still believe that customer satisfaction is a core value. It makes us feel better to strive for it as well as to receive it. It must be a good thing when both sides win.

]]> By: Robert Braathe http://rudyvidal.net/2008/01/why-do-we-ignore-what-we-know-to-be-true/comment-page-1/#comment-19 Robert Braathe Mon, 07 Jan 2008 19:07:56 +0000 http://willtheybuyagain.wordpress.com/2008/01/05/why-do-we-ignore-what-we-know-to-be-true/#comment-19 As I like to say "It takes more time not to do something than it does to do something." Yet many people still don't find the value in the little things. I spent 41 cents and 5 minutes to handwrite a thank you note to a customer, and it turned into nearly $1000 in new business. All because of the personal touch. The little details (thank you notes, courtesy calls) are so inexpensive and not very time consuming, but can be quantifiable if you remember moments like this. As I like to say

“It takes more time not to do something than it does to do something.”

Yet many people still don’t find the value in the little things. I spent 41 cents and 5 minutes to handwrite a thank you note to a customer, and it turned into nearly $1000 in new business. All because of the personal touch.

The little details (thank you notes, courtesy calls) are so inexpensive and not very time consuming, but can be quantifiable if you remember moments like this.

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