Comments on: A Reminder of our Mission http://rudyvidal.net/2008/03/a-reminder-of-our-mission/ Growing business through systematic focus on customer values. Mon, 19 Jul 2010 21:12:30 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: RudyV. http://rudyvidal.net/2008/03/a-reminder-of-our-mission/comment-page-1/#comment-52 RudyV. Tue, 01 Apr 2008 18:19:25 +0000 http://willtheybuyagain.wordpress.com/?p=117#comment-52 Tony, thanks for the comment. The personas concept is new to me, I like it. appreciate the link to the book, will study and send you any questions. Thanks for helping us build ! Rudy V Tony,
thanks for the comment. The personas concept is new to me, I like it.
appreciate the link to the book, will study and send you any questions.
Thanks for helping us build !

Rudy V

]]> By: Tony Zambito http://rudyvidal.net/2008/03/a-reminder-of-our-mission/comment-page-1/#comment-51 Tony Zambito Tue, 01 Apr 2008 13:05:29 +0000 http://willtheybuyagain.wordpress.com/?p=117#comment-51 You pose a very good question. Most executives live in the short-term world that consist of needing results to show quickly. Think of the many "customer" initiatives that are launched with fanfare and then fade by the end of the year in many companies. A key reason for this, I believe, is that there is a lack of clarity and understanding of who their customers/buyers really are. Added to that is there is an inherent remoteness between customers and the organization that executives find difficult in closing the gap. One means of closing this gap is the use of customer/buyer personas that provide a common platform of communications aboout who customers are, how and why they make decisions, and how to create customer loyalty. Here is a link to a recent eBook I published entitled: The New Executive Mandate: Achieving Customer Centricity with Customer Insights and Personas - http://www.goalcentric.com/pdf/NewExecutiveMandateEBK.pdf. It offers further perspectives. You pose a very good question. Most executives live in the short-term world that consist of needing results to show quickly. Think of the many “customer” initiatives that are launched with fanfare and then fade by the end of the year in many companies. A key reason for this, I believe, is that there is a lack of clarity and understanding of who their customers/buyers really are. Added to that is there is an inherent remoteness between customers and the organization that executives find difficult in closing the gap. One means of closing this gap is the use of customer/buyer personas that provide a common platform of communications aboout who customers are, how and why they make decisions, and how to create customer loyalty. Here is a link to a recent eBook I published entitled: The New Executive Mandate: Achieving Customer Centricity with Customer Insights and Personas – http://www.goalcentric.com/pdf/NewExecutiveMandateEBK.pdf. It offers further perspectives.

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