Comments on: Wake up American Car Dealers ! http://rudyvidal.net/2008/03/wake-up-american-car-dealers/ Growing business through systematic focus on customer values. Sat, 25 Jun 2011 06:04:07 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Rudy Vidal http://rudyvidal.net/2008/03/wake-up-american-car-dealers/comment-page-1/#comment-50 Rudy Vidal Tue, 09 Dec 2008 01:04:57 +0000 http://willtheybuyagain.wordpress.com/?p=105#comment-50 Chad, thank you for your comment. The new PDA-like device sounds great, although technilogy is hardly the problem. I am optimistic and hope changes will come as a result. I think the problem is in the mindset entitlement. The American Auto industry think they are immuned simply because they are American. Let me take my private Jet to Washington to ask them for $$, after I get a multimillion dollar bonus for loosing $$. Hope the PDA works. Thanks again for contributing Chad,
thank you for your comment.
The new PDA-like device sounds great, although technilogy is hardly the problem. I am optimistic and hope changes will come as a result. I think the problem is in the mindset entitlement. The American Auto industry think they are immuned simply because they are American. Let me take my private Jet to Washington to ask them for $$, after I get a multimillion dollar bonus for loosing $$. Hope the PDA works.
Thanks again for contributing

]]> By: chad collier http://rudyvidal.net/2008/03/wake-up-american-car-dealers/comment-page-1/#comment-49 chad collier Sat, 06 Dec 2008 12:18:35 +0000 http://willtheybuyagain.wordpress.com/?p=105#comment-49 I agree with you that the sales process is outdated and excruciating for customers.Have you ever went to a dealership and got attacked by one of the 8 salesman standing on the corner waiting for you? Do dealers really think that makes a good impression? You feel like the little pig waiting for the Big Bad Wolf to come and devour you.Oh, and have you ever tried to just look without being hassled? There is a new way called I'm A Looker that let's you use a handheld PDA to shop for cars. The PDA has a girl named Lena who pops up and tells you all the information and features of any car n the lot, By the way she shows you what you want to see not what the salesman or the manager say you need to look at and she gives you true and accurate information.It is fun and informative.The system is new and it will be going to dealerships across the country.I do believe there are some dealers who do want to provide a good experienc to the customer and hopefully they wil get rid of some of those pushy salespeople and replace them with I'm A Looker,Next time you visit a dealership ask if they are an I'm A Looker dealer.www,imalooker.com I agree with you that the sales process is outdated and excruciating for customers.Have you ever went to a dealership and got attacked by one of the 8 salesman standing on the corner waiting for you? Do dealers really think that makes a good impression? You feel like the little pig waiting for the Big Bad Wolf to come and devour you.Oh, and have you ever tried to just look without being hassled? There is a new way called I’m A Looker that let’s you use a handheld PDA to shop for cars. The PDA has a girl named Lena who pops up and tells you all the information and features of any car n the lot, By the way she shows you what you want to see not what the salesman or the manager say you need to look at and she gives you true and accurate information.It is fun and informative.The system is new and it will be going to dealerships across the country.I do believe there are some dealers who do want to provide a good experienc to the customer and hopefully they wil get rid of some of those pushy salespeople and replace them with I’m A Looker,Next time you visit a dealership ask if they are an I’m A Looker dealer.www,imalooker.com

]]> By: Rudy Vidal http://rudyvidal.net/2008/03/wake-up-american-car-dealers/comment-page-1/#comment-47 Rudy Vidal Mon, 02 Jun 2008 04:44:08 +0000 http://willtheybuyagain.wordpress.com/?p=105#comment-47 IMHO - thanks for the comment. Actually, It didn't seem to matter whether I was paying cash or not. The salesman never asked. all he wanted to know was which car I prefered. The reality is, none of this matters if I didn't understand it, as the customer. The result is I walked out. By the way, we ended up buying an Audi. The next day. IMHO – thanks for the comment.
Actually, It didn’t seem to matter whether I was paying cash or not. The salesman never asked. all he wanted to know was which car I prefered. The reality is, none of this matters if I didn’t understand it, as the customer. The result is I walked out. By the way, we ended up buying an Audi. The next day.

]]> By: IMHO http://rudyvidal.net/2008/03/wake-up-american-car-dealers/comment-page-1/#comment-48 IMHO Fri, 30 May 2008 22:46:34 +0000 http://willtheybuyagain.wordpress.com/?p=105#comment-48 Were you paying all cash for your vehicle? Because if you were not, and financing was required, you are - in fact - not in control of the deal anyway. You are able to buy a car based on your credit score, payment history, and more importantly, which lender will want to finance you. Depending on your credit history, this may mean you don't get the BMW, but an American-made vehicle. You are going to drive what a lender determines you're trusted to be able to pay for - NOT what you think it is your right to do. Keep in mind - the only "control" you really have is to control your credit so it is a very high score. That is the only way to really "control" this process. The fact that a salesman wanted to know which car you preferred perhaps had nothing to do with scamming you - it may have had everything to do with what he could get you into due to lenders guidelines and your credit score. Given that far too many of us are deadbeats and subprime buyers, we're lucky that car salesmen are as courteous as they are to everyone, even after finding out you only rate a Kia. Were you paying all cash for your vehicle? Because if you were not, and financing was required, you are – in fact – not in control of the deal anyway. You are able to buy a car based on your credit score, payment history, and more importantly, which lender will want to finance you. Depending on your credit history, this may mean you don’t get the BMW, but an American-made vehicle. You are going to drive what a lender determines you’re trusted to be able to pay for – NOT what you think it is your right to do. Keep in mind – the only “control” you really have is to control your credit so it is a very high score. That is the only way to really “control” this process. The fact that a salesman wanted to know which car you preferred perhaps had nothing to do with scamming you – it may have had everything to do with what he could get you into due to lenders guidelines and your credit score. Given that far too many of us are deadbeats and subprime buyers, we’re lucky that car salesmen are as courteous as they are to everyone, even after finding out you only rate a Kia.

]]> By: Colleen http://rudyvidal.net/2008/03/wake-up-american-car-dealers/comment-page-1/#comment-46 Colleen Thu, 03 Apr 2008 06:29:56 +0000 http://willtheybuyagain.wordpress.com/?p=105#comment-46 The sad part is that the Sales person is taught this way, then 'coached' for poor sales achievement. Thank you for your additional comment. The sad part is that the Sales person is taught this way, then ‘coached’ for poor sales achievement. Thank you for your additional comment.

]]> By: RudyV. http://rudyvidal.net/2008/03/wake-up-american-car-dealers/comment-page-1/#comment-45 RudyV. Tue, 01 Apr 2008 07:23:30 +0000 http://willtheybuyagain.wordpress.com/?p=105#comment-45 Colleen, Thank you for your comment. Actually, he did ask what we were willing to pay ! I guess I should have walked out at that point. He really was a nice guy, though. Which goes to show you, it wasn't the salesperson, who clearly was as frustrated with the process as we were. He was clearly being told what and how to manage the process. I would love/hate (not sure which) to be in the morning sales meeting in the dealership. I wonder what they say to drive and incentivize? Scary thought. Colleen,
Thank you for your comment. Actually, he did ask what we were willing to pay ! I guess I should have walked out at that point. He really was a nice guy, though. Which goes to show you, it wasn’t the salesperson, who clearly was as frustrated with the process as we were. He was clearly being told what and how to manage the process.
I would love/hate (not sure which) to be in the morning sales meeting in the dealership. I wonder what they say to drive and incentivize?
Scary thought.

]]> By: Colleen http://rudyvidal.net/2008/03/wake-up-american-car-dealers/comment-page-1/#comment-44 Colleen Tue, 01 Apr 2008 04:41:32 +0000 http://willtheybuyagain.wordpress.com/?p=105#comment-44 Does the word "manipulative" come to mind here? "Trouble that you're not committed to a car?" - He should be committed... In my experience, some of the worst lines are, "so, what kind of payment are you looking for?!" (How about, $50 bucks? can you work that into your calcs?) Other one liners I just love, "I would like to follow up next week, does Tues or Wed work better for you?" --um, neither moron --- and just how green do you think I am not to know what you're doing? as my brother used to say --- you can't con a con--- .. AND you can't use canned sales lingo on sales people, and nowadays, that's just about everyone - from "do you want fries with that?" to "we have an extended warranty, it's ONLY $1500!" Ms. Auto Buyer -- (I've purchased 21 cars, and 3 motorcycles in my lifetime, due to a previous business - I've heard it all) Does the word “manipulative” come to mind here? “Trouble that you’re not committed to a car?” – He should be committed…

In my experience, some of the worst lines are, “so, what kind of payment are you looking for?!” (How about, $50 bucks? can you work that into your calcs?)
Other one liners I just love, “I would like to follow up next week, does
Tues or Wed work better for you?” –um, neither moron — and just how green do you think I am not to know what you’re doing?

as my brother used to say — you can’t con a con—
.. AND you can’t use canned sales lingo on sales people, and nowadays, that’s just about everyone – from “do you want fries with that?” to
“we have an extended warranty, it’s ONLY $1500!”

Ms. Auto Buyer –

(I’ve purchased 21 cars, and 3 motorcycles in my lifetime, due to a previous business – I’ve heard it all)

]]> By: RudyV. http://rudyvidal.net/2008/03/wake-up-american-car-dealers/comment-page-1/#comment-43 RudyV. Sun, 30 Mar 2008 21:49:33 +0000 http://willtheybuyagain.wordpress.com/?p=105#comment-43 Dale, thanks for your comment. I agree with you. It seems that US auto dealers are not accepting the shfted paradigm and are trying to force the old one back into the mainstream. Beyond the experience at dealer, the automobiles are equally dissapointing. not only in design, but in those little things that make us feel good about having spent our hard-earned funds. Yes, ranting long enough will make a difference as long as we are constructive in our critisism. Which brings me to your blog . . I visited it today and was very impressed with its content and approach. I will add it to my bloglist. Thanks Dale, thanks for your comment.
I agree with you. It seems that US auto dealers are not accepting the shfted paradigm and are trying to force the old one back into the mainstream. Beyond the experience at dealer, the automobiles are equally dissapointing. not only in design, but in those little things that make us feel good about having spent our hard-earned funds. Yes, ranting long enough will make a difference as long as we are constructive in our critisism. Which brings me to your blog . .
I visited it today and was very impressed with its content and approach.
I will add it to my bloglist.
Thanks

]]> By: Dale Wolf http://rudyvidal.net/2008/03/wake-up-american-car-dealers/comment-page-1/#comment-42 Dale Wolf Sun, 30 Mar 2008 13:15:37 +0000 http://willtheybuyagain.wordpress.com/?p=105#comment-42 If your experience were rare, that would be one thing. But American car dealers are caught in a culture that they created when they were in charge of the selling experience. Today, we -- the customers -- are in charge. But US auto dealers (or at least the ones I have visited) still think they are in charge. They play these silly games and we all know the game they are playing. They assume we are dumb as rocks but we walk into their showrooms armed with all the numbers we need to work our way through their defiant process of fake sincerity while they try to manipulate us. This is what on my blog (www.perfectcem.com), I would call a very IMPERFECT Customer Relationship. Thanks for sharing your story. If enough of us rant about this absurd way of treating customers, maybe they will wake up and realize why they are not selling enough cars to support their factories. No one wants to feel manipulated! -- Dale Wolf If your experience were rare, that would be one thing. But American car dealers are caught in a culture that they created when they were in charge of the selling experience. Today, we — the customers — are in charge. But US auto dealers (or at least the ones I have visited) still think they are in charge. They play these silly games and we all know the game they are playing. They assume we are dumb as rocks but we walk into their showrooms armed with all the numbers we need to work our way through their defiant process of fake sincerity while they try to manipulate us. This is what on my blog (www.perfectcem.com), I would call a very IMPERFECT Customer Relationship. Thanks for sharing your story. If enough of us rant about this absurd way of treating customers, maybe they will wake up and realize why they are not selling enough cars to support their factories. No one wants to feel manipulated! — Dale Wolf

]]> By: Wake up American Car Dealers ! | Satisfaction http://rudyvidal.net/2008/03/wake-up-american-car-dealers/comment-page-1/#comment-41 Wake up American Car Dealers ! | Satisfaction Sun, 30 Mar 2008 02:44:57 +0000 http://willtheybuyagain.wordpress.com/?p=105#comment-41 [...] The Arab Aquarius wrote an interesting post today onHere’s a quick excerptManipulate your offerings and my experience, I’ll do the rest. Wake, up. You are not in the car business. You’re in the customer satisfaction business. I supposed it would be best to have an American automobile industry. … [...] [...] The Arab Aquarius wrote an interesting post today onHere’s a quick excerptManipulate your offerings and my experience, I’ll do the rest. Wake, up. You are not in the car business. You’re in the customer satisfaction business. I supposed it would be best to have an American automobile industry. … [...]

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