Comments on: Intention, the source of . . . . . Everything ! http://rudyvidal.net/2009/03/intention-the-source-of-everything/ Growing business through systematic focus on customer values. Mon, 19 Jul 2010 21:12:30 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Rudy Vidal http://rudyvidal.net/2009/03/intention-the-source-of-everything/comment-page-1/#comment-99 Rudy Vidal Thu, 31 Jul 2008 23:31:04 +0000 http://willtheybuyagain.wordpress.com/?p=228#comment-99 Steban, thanks for your comment. Yes, intention supercedes technology. A greeting card has little technology, but we are able to express intention quite well, so we should be able to do it technology as well. The issue usually is that the intention in not at the heart of the action. We need to be true to our intention, then our customers will hear us. Thanks again for your continued insights. R Steban,
thanks for your comment. Yes, intention supercedes technology. A greeting card has little technology, but we are able to express intention quite well, so we should be able to do it technology as well.
The issue usually is that the intention in not at the heart of the action.
We need to be true to our intention, then our customers will hear us.

Thanks again for your continued insights.
R

]]> By: Esteban Kolsky http://rudyvidal.net/2009/03/intention-the-source-of-everything/comment-page-1/#comment-98 Esteban Kolsky Tue, 29 Jul 2008 16:41:59 +0000 http://willtheybuyagain.wordpress.com/?p=228#comment-98 very interesting entry... did some work on intent-drive customer service some time back, and this brings back memories. i think you made a particular interesting observation when you say that even though some interactions are automated, computer-drive, or happen via collateral we can still show intention through them. great insight! i wish more people were to share it. just because the interface may seem awkward, or the medium cannot show emotion does not mean we cannot show intention. the tone in which some communications are written (albeit perfectly legal and compliant) makes it almost impossible to understand what they are talking about. contrast egg in the uk and financial institutions in the us for example. if you ever get communications from either one of them you would not believe they are in the same business! it is just the intent of the communication if obviously different -egg wants your business and they want you to understand what you are getting into. the ones in the us want to protect themselves from potential lawsuits... anyways, i could go on forever - but this is good enough :) great work! very interesting entry… did some work on intent-drive customer service some time back, and this brings back memories.

i think you made a particular interesting observation when you say that even though some interactions are automated, computer-drive, or happen via collateral we can still show intention through them. great insight! i wish more people were to share it.

just because the interface may seem awkward, or the medium cannot show emotion does not mean we cannot show intention. the tone in which some communications are written (albeit perfectly legal and compliant) makes it almost impossible to understand what they are talking about. contrast egg in the uk and financial institutions in the us for example. if you ever get communications from either one of them you would not believe they are in the same business! it is just the intent of the communication if obviously different -egg wants your business and they want you to understand what you are getting into. the ones in the us want to protect themselves from potential lawsuits…

anyways, i could go on forever – but this is good enough :)

great work!

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