Comments on: Difficult Customers are Customers Too. http://rudyvidal.net/2009/03/jerks-are-customers-too/ Growing business through systematic focus on customer values. Mon, 19 Jul 2010 21:12:30 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Colleen http://rudyvidal.net/2009/03/jerks-are-customers-too/comment-page-1/#comment-89 Colleen Sun, 20 Jul 2008 19:12:33 +0000 http://willtheybuyagain.wordpress.com/?p=201#comment-89 I appreciate your response very much. You brought up "disruptive to business", and you're right. Thank you... ! I appreciate your response very much. You brought up “disruptive to business”, and you’re right. Thank you… !

]]> By: Rudy Vidal http://rudyvidal.net/2009/03/jerks-are-customers-too/comment-page-1/#comment-88 Rudy Vidal Sun, 20 Jul 2008 06:49:29 +0000 http://willtheybuyagain.wordpress.com/?p=201#comment-88 There are customers that begin a relationship knowing they will never be happy. (Sometimes I think I am that way with banks). I have found that behind most desruptive customers, there is usually an unmet or unaddressed need, either by us or by a previous service provider. If we can dig deep enough to find this unmet, we can usually turn these customers around. Some, however, cannot be turned. When customers take up so many resources that they become desruptive to the business, we need to start reconsidering the value of the relationship. There are times a customer and a business are not matched. Although very rare, I think there are times when one should say good bye to a customer, in a respectful and bi-lateral manner. Not all customers are good for our business. Feels funny to say it, but its true. There are customers that begin a relationship knowing they will never be happy. (Sometimes I think I am that way with banks). I have found that behind most desruptive customers, there is usually an unmet or unaddressed need, either by us or by a previous service provider. If we can dig deep enough to find this unmet, we can usually turn these customers around. Some, however, cannot be turned.

When customers take up so many resources that they become desruptive to the business, we need to start reconsidering the value of the relationship. There are times a customer and a business are not matched. Although very rare, I think there are times when one should say good bye to a customer, in a respectful and bi-lateral manner. Not all customers are good for our business. Feels funny to say it, but its true.

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