The power of seeing what others don’t see

Who would want to go, anyway?
It’s an old Idea !
anyone with money could do it.

When we create new paradigms we often create amalgamations between product and experiences that change the rules, equalize the playing field for all except the leader, and develop brands beyond the current capacity of common methodologies.

Coca-Cola Bottle, the Model T, the Boeing 747, Kellogg’s Corn Flakes, Apollo, little round glasses glasses on a rock star, Mickey, smiley face, Apple, Technics 1200 turntables, IKEA, iPods . . . . . . Virgin Galactic.

Here is a perfect example of paradigm just shifted.  Thanks to Dave Oldham (a bright marketing light himself) for the link.

Take a look:

This new paradigm can reset the rules for Governments, NGOs, cross cultural assimilation, ecology and so much more.

The most profound changes occur, not when people see us differently, but when we see ourselves in a new light !

Brilliant !

Rudy Vidal
committed to XCL