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Rudy Vidal is well known for his unyielding passion for customer centricity.

He is an accomplished speaker, author, and consultant with more than 20 years experience tapping into the inherent power of customer relationships to drive loyalty—and profits.

Rudy’s passion for the customer was awakened during his studies of Konosuke Matshushita, founder of the well known brands Panasonic and National. Konusuke Matsushita believed businesses and industrialists have a duty to improve the human condition, and that profit is the measure of the value the corporation offers society. Since then, Rudy has focused his career on creating a holistic, hands-on understanding of the mechanisms that create Profitable Loyalty in our business environments.

Rudy has held numerous executive roles within the Matsushita family of companies culminating in Director of Extreme Customer Satisfaction. Most recently, Rudy was the Chief Customer Officer of inContact, an emerging growth company.

In his role as consultant, he has helped Fortune 500, emerging growth, non-profits and the education sector increase profitability, and improve operational efficiencies through increased focus on the customer. Rudy’s projects always provides hard, quantifiable ROI, and rely on policy, process and delivery model leadership to drive results.