Blog Category

Big Idea

What Are We Paid For?

By: Rudy Vidal |

  My supervisor, an expert strategic planner, asked me to gather data for a special project    and report my findings. A couple of days…

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Do Unto Others . . .

By: Rudy Vidal |

Today I was brushing up on Mahatma Gandhi, his philosophy and methods. If you are not familiar with his works and philosophy beyond what media…

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I’d rather pay more, take longer and get tired, wouldn’t you?

By: Rudy Vidal |

Brilliant! Here is a good example of the overwhelmingly powerful effect of experiences in creating customer behavior and loyalty. The new product is clearly less…

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