Blog Category

Brand Authenticity

Will your customers brand themselves for you?

By: Rudy Vidal |

Over the years, we have followed shifting customer values that help differentiate brands. As we follow these developing trends we have gained a better understanding…

Read more

Great employees are no match for bad process

By: Rudy Vidal |

  Looking through last years notes I was reminded of a meeting with a large multinational consumer services company, where management was rightly proud of…

Read more

Having the courage to empower your customers

By: Rudy Vidal |

Let’s face it, Most brands look for the customer’s weak spot. They place candy at eye level for your 3 year-old at the supermarket checkout…

Read more