Blog Category

Customer Experience

Do Unto Others . . .

By: Rudy Vidal |

Today I was brushing up on Mahatma Gandhi, his philosophy and methods. If you are not familiar with his works and philosophy beyond what media…

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Nothing will change until something changes.

By: Rudy Vidal |

One of the most common hurdles in trying to improve the customer experience, is that we view the customer’s situation through our own internal filters,…

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You Can’t Buy Loyalty

By: Rudy Vidal |

I often encounter the confusion between frequent purchase programs and Loyalty strategies. I don’t believe these are equivalent and would like to address it. For…

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