Blog Category

Customer Satisfaction

Should We Come Clean or Look the Other Way?

By: Rudy Vidal |

If you discover problems in execution that affect your customers, do you keep them to yourself? Or do you come clean to your customers? My…

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Why do we ignore what we know to be true?

By: Rudy Vidal |

Have you ever heard the saying – “the customer is always right”?  Of course, we all have. Did you know that it’s at least 5…

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I’d rather pay more, take longer and get tired, wouldn’t you?

By: Rudy Vidal |

Brilliant! Here is a good example of the overwhelmingly powerful effect of experiences in creating customer behavior and loyalty. The new product is clearly less…

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