Blog Category

Extreme Customer Loyalty

Having the courage to empower your customers

By: Rudy Vidal |

Let’s face it, Most brands look for the customer’s weak spot. They place candy at eye level for your 3 year-old at the supermarket checkout…

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Worst Case Scenario for Delivering New Customer Value

By: Rudy Vidal |

Here is a worst case scenario: A well known product, already experienced by the entire market. It’s had many re-introductions in different forms, packages, and…

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