Blog Category

Extreme Customer Satisfaction

I’d rather pay more, take longer and get tired, wouldn’t you?

By: Rudy Vidal |

Brilliant! Here is a good example of the overwhelmingly powerful effect of experiences in creating customer behavior and loyalty. The new product is clearly less…

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Corporate Alignments: The courage not to compete on price.

By: Rudy Vidal |

  There was a time when having consistently satisfied customers kept us ahead of the competition.  Those were the days when the differentiating power in…

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Why does your brand get up in the morning?

By: Rudy Vidal |

In today’s commoditized markets customer loyalty is the result of consistency in customer experiences across an entire organization, from shipping and receiving to accounts payable….

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