Blog Category

In Action

I’d rather pay more, take longer and get tired, wouldn’t you?

By: Rudy Vidal |

Brilliant! Here is a good example of the overwhelmingly powerful effect of experiences in creating customer behavior and loyalty. The new product is clearly less…

Read more

Worst Case Scenario for Delivering New Customer Value

By: Rudy Vidal |

Here is a worst case scenario: A well known product, already experienced by the entire market. It’s had many re-introductions in different forms, packages, and…

Read more

Master of Experience and Differentiation

By: Rudy Vidal |

Friends, Some of you may remember this posting from over a year ago. As the need to differentiate becomes more and more critical, I thought…

Read more