Blog Category

Voice of the Customer

Do Unto Others . . .

By: Rudy Vidal |

Today I was brushing up on Mahatma Gandhi, his philosophy and methods. If you are not familiar with his works and philosophy beyond what media…

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Corporate Alignments: The courage not to compete on price.

By: Rudy Vidal |

  There was a time when having consistently satisfied customers kept us ahead of the competition.  Those were the days when the differentiating power in…

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Nothing will change until something changes.

By: Rudy Vidal |

One of the most common hurdles in trying to improve the customer experience, is that we view the customer’s situation through our own internal filters,…

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