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Should We Come Clean or Look the Other Way?

By: Rudy Vidal |

If you discover problems in execution that affect your customers, do you keep them to yourself? Or do you come clean to your customers? My…

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You Can’t Buy Loyalty

By: Rudy Vidal |

I often encounter the confusion between frequent purchase programs and Loyalty strategies. I don’t believe these are equivalent and would like to address it. For…

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Will your customers brand themselves for you?

By: Rudy Vidal |

Over the years, we have followed shifting customer values that help differentiate brands. As we follow these developing trends we have gained a better understanding…

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