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What Can Great Leaders Do?

By: Rudy Vidal |

We know that leadership is important, but what is the difference between good and great leadership? Great leader facilitate the behaviors necessary to reach our goals….

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I’d rather pay more, take longer and get tired, wouldn’t you?

By: Rudy Vidal |

Brilliant! Here is a good example of the overwhelmingly powerful effect of experiences in creating customer behavior and loyalty. The new product is clearly less…

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Corporate Alignments: The courage not to compete on price.

By: Rudy Vidal |

  There was a time when having consistently satisfied customers kept us ahead of the competition.  Those were the days when the differentiating power in…

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