Does Authenticity Move You?

By : Rudy Vidal | | Category : Brand Authenticity Business xcl

Do you have a favorite web browser?
How would you rate your willingness to try browser? On a scale of 0= not willing,  10=Extremely Willing.

As you all know, I feel very strongly that the power has shifted from products and services to emotion.
I believe instead that emotion is more related to values, to authenticity, to who we are instead of what we do.

I just downloaded a new browser for my MacBook Air because the one that came with it makes the processor do crazy things.
When I installed the new one I was presented with the following video.
I think it demonstrates a point.

Take a look and see if your answer to the question changes at all.


All the best.