I’d rather pay more, take longer and get tired, wouldn’t you?

By : Rudy Vidal | | Category : Big Idea Customer Sat- Philosophy Customer Satisfaction Extreme Customer Loyalty Extreme Customer Satisfaction In Action xcs

designexperiencesBrilliant!
Here is a good example of the overwhelmingly powerful effect of experiences in creating customer behavior and loyalty.
The new product is clearly less effective than the alternative, yet customers prefer it 66% after the addition of the experiential component.

Suggestion:  Reduce your costs by dropping features and re-invest in adding experience.  The results are evident.
take a look:

Thank you  Volkswagen for the vision to undertake this project.

Rudy Vidal
Committed to XCL