Partnership is more than just offering 10% Off

By : Rudy Vidal | | Category : xcs

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All brands should look for and create opportunities to partner with their customers.

Partnerships have two sets of characteristics:
1. When both parties are willing to put aside their personal desires to maintain or strengthen what they have “together.”
2. When both parties are willing to strengthen the other for the benefit of the whole.

The action of practicing partnership is inherently good for the relationship but do it in a way that addresses emotional values and you will create a memorable experience, for your organization as well as for your customers.  Win/Win.

Here is just one good example of Partnership.

Are you practicing “partnership” with your customers?

Rudy Vidal
Extreme Customer Loyalty XCL