Blog Category

Corporate Alignment

Corporate Alignments: The courage not to compete on price.

By: Rudy Vidal |

  There was a time when having consistently satisfied customers kept us ahead of the competition.  Those were the days when the differentiating power in…

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Why does your brand get up in the morning?

By: Rudy Vidal |

In today’s commoditized markets customer loyalty is the result of consistency in customer experiences across an entire organization, from shipping and receiving to accounts payable….

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Will your customers brand themselves for you?

By: Rudy Vidal |

Over the years, we have followed shifting customer values that help differentiate brands. As we follow these developing trends we have gained a better understanding…

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