Blog Category

customer centricity

Extreme Customer Service and Sales – Perfect together?

By: Rudy Vidal |

Are Extreme Customer Service (XCS) and sustainable increases in sales mutually exclusive? I have had this discussion too many times to count. But, it doesn’t get…

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Corporate Alignments: The courage not to compete on price.

By: Rudy Vidal |

  There was a time when having consistently satisfied customers kept us ahead of the competition.  Those were the days when the differentiating power in…

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Will your customers brand themselves for you?

By: Rudy Vidal |

Over the years, we have followed shifting customer values that help differentiate brands. As we follow these developing trends we have gained a better understanding…

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