Blog Category

customer loyalty

I’d rather pay more, take longer and get tired, wouldn’t you?

By: Rudy Vidal |

Brilliant! Here is a good example of the overwhelmingly powerful effect of experiences in creating customer behavior and loyalty. The new product is clearly less…

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YES or NO to Client Holiday Gifts?

By: Rudy Vidal |

A couple of days ago, I answered a question on a linkedin group that I thought was interesting: Should we Send Client Holiday Gifts? Answer:…

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Don’t Blame It On the Culture

By: Rudy Vidal |

Whether you like it or not, your organization has a culture. Whether you’ve designed it or it just happened, the current culture has been perfectly…

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