Blog Category

golden rule

Do Unto Others . . .

By: Rudy Vidal |

Today I was brushing up on Mahatma Gandhi, his philosophy and methods. If you are not familiar with his works and philosophy beyond what media…

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Having the courage to empower your customers

By: Rudy Vidal |

Let’s face it, Most brands look for the customer’s weak spot. They place candy at eye level for your 3 year-old at the supermarket checkout…

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It’s about the heart. Put your money away!

By: Rudy Vidal |

A couple of days ago I traveled for the second time on Southwest Airlines. It took the second time to fully understand and appreciate the…

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