Blog Category

policy

“You can’t” Policies vs. “You should” Policies

By: Rudy Vidal |

One of the aspects of corporate culture that is hardest to shift are outdated policies. There are so many, especially in mature businesses. Easily, over…

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Profitable Loyalty

By: Rudy Vidal |

Sometimes I talk about the idea of Profitable Loyalty and often I’m asked what I mean. So, here it is: Not All Loyalty is Profitable,…

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“Sir, your branch does not accept customer calls” – Bank of America

By: Rudy Vidal |

Yesterday I arrived in Salt Lake City, after a three day trek from New Jersey with my son (Alex, 25) in a Penske Truck. During…

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