Blog Category

Rudy Vidal

Will your customers brand themselves for you?

By: Rudy Vidal |

Over the years, we have followed shifting customer values that help differentiate brands. As we follow these developing trends we have gained a better understanding…

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Great employees are no match for bad process

By: Rudy Vidal |

  Looking through last years notes I was reminded of a meeting with a large multinational consumer services company, where management was rightly proud of…

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Does Authenticity Move You?

By: Rudy Vidal |

Do you have a favorite web browser? How would you rate your willingness to try browser? On a scale of 0= not willing,  10=Extremely Willing….

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