Worst Case Scenario for Delivering New Customer Value

By : Rudy Vidal | | Category : Business Customer Satisfaction Customer Service Extreme Customer Loyalty Extreme Customer Satisfaction In Action xcs

Here is a worst case scenario:

  • A well known product, already experienced by the entire market.
  • It’s had many re-introductions in different forms, packages, and industry verticals.
  • Fully commoditized.
  • The market may be emotionally attached to the original version so the new version may be potentially undesirable.

We must agree that under such a scenario new value-add, demand and certainly loyalty would be difficult to achieve.

However, if we are willing to look beyond our paradigms, and if we know our customers well enough to offer them something they never knew they wanted,
then, maybe we have a chance to lead.

Take a look:

What is special about this video?
Knowing your customer is the key to adding unforeseen value.

Rudy Vidal
Committed to XCL